electric campfiles

In order to break the circuit of monopoly of production, it was necessary to dive into the feedback loop of self production. Indeed, the rise of the participant -self performing subject- is no coincidence in an economy where visibility itself has become a commodity. In the July 1968 supplement of the Whole Earth catalog, Ant Farm published their text on the Cowboy Nomad in which they cast themselves as cybernetic cowboy prophets of the future technological revolution:

"yet there are cowboy nomads today, living in another life style and waiting for electronic media, that everyone knows is doing it, to blow the minds of the middle class american suburbanite. while they wait the cowboy nomads(outlaws) smoke loco weed around electric campfiles"

cowboy on pluto

Naked on Pluto's satirical sci-fi atmosphere is created purely trough text descriptions. The mix of personal data and fiction, combined with the use of text, appeals directly to players' imaginations. Those who allow themselves to be immersed into strange and destabilising world are treated to a somewhat bizarre but magnificent journey.

To start playing, you simply log in using your Facebook account. When you enter the game, you find yourself on Pluto, naked as a jaybird, in a city under the rule of Elastic Versailles, a corrupted Artificial Intelligence. After buying yourself some clothes -a cowboy hat, divers helmet or shepherdess' bonnet- you're ready to start exploring the city.