I wish upon the stars to invoke the website as its true and only acceptable form: handmade.
To invoke this entity, I call upon our one and only saint mother Olia Lialina to bring back the magic of the 90s. That being crafting, owning your piece of the world wide web and enjoying the fact of writing it.
To invoke this entity, I call upon the forgotten gods of printed materials to spark life back into the materiality of the web. To bring acknowledgement of the links that tie screen and printed objects to one another.
To invoke this entity, I call upon you, crafters, writers, users, to bring back the political aspect of life into the web. Web does not go without activism. Be proud, get rid of Facebook!
To invoke this entity, I call upon our shared love for manuals and instructions, so we can ditch the tablet and bring back the right click to inspect and steal the code.
To invoke this entity, I call upon physical bodies, because, well, I don't really have a strong argument but it's kind of my way of putting feminism into this.
To invoke this entity, I finally invoke slowness and smallness. We must resist the ready-made and CMS commercial culture. Build your website and make it small and slow to piss the big tech bros.